http://saraffo.com saraffo Mon, 18 Mar 2013 12:25:32 +0000 http://saraffo.com en http://saraffo.com/A-Data-Story-poster-series http://saraffo.com/following/saraffo.com/A-Data-Story-poster-series Mon, 18 Mar 2013 12:25:32 +0000 saraffo 1471399 <img src="http://payload.cargocollective.com/1/3/97683/1471399/steam_data_posters-1.jpg" width="640" height="1152" width_o="640" height_o="1152" src_o="http://payload.cargocollective.com/1/3/97683/1471399/steam_data_posters-1_o.jpg" data-mid="7178840" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/97683/1471399/steam_data_posters-9.jpg" width="640" height="1152" width_o="640" height_o="1152" src_o="http://payload.cargocollective.com/1/3/97683/1471399/steam_data_posters-9_o.jpg" data-mid="7178841" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/97683/1471399/steam_data_posters-14.jpg" width="640" height="1152" width_o="640" height_o="1152" src_o="http://payload.cargocollective.com/1/3/97683/1471399/steam_data_posters-14_o.jpg" data-mid="7178842" border="0" align="left"/> In January 2011, the National Science Foundation and RISD held a conference to examine how art and design could be combined with science, technology, engineering and math pedagogy. Sixty people from across the world came together. Scientists sat in front of paintings, the Nature Lab turned into a place to create new biological hierarchies. As a starting point for this project, I the used the words of the meteorologist Dr. Janet Barlow from the University of Reading in the UK. I wondered: would setting her story of working with data in a beautiful typographic form give it an ambiguity that drew in both scientists and artists? If we saw only words and no pictures, could we more readily connect her personal process with our own (in either field)? In January 2011, the National Science Foundation and RISD held a conference to examine how art and design could be combined with science, technology, engineering... http://saraffo.com/Carbon-Nation http://saraffo.com/following/saraffo.com/Carbon-Nation Sat, 16 Mar 2013 21:28:14 +0000 saraffo 5196646 <img src="http://payload144.cargocollective.com/1/3/97683/5196646/carbon.jpg" width="670" height="518" width_o="670" height_o="518" src_o="http://payload144.cargocollective.com/1/3/97683/5196646/carbon_o.jpg" data-mid="27935883" border="0" align="left"/> This was an experiment in extreme process awareness—to be conscious of and verbalize every decision and observation during the making of a poster. I started with the subject of “Carbon Nation,” a film that Respond Design would be screening in the upcoming week. I watched the preview, read publicity statements, and came up with an initial idea: film wooden letters spelling out CARBON NATION and use stills from the resulting footage to make a poster. I turned on a voice recorder the moment I started the design and began talking. The recorded story starts with doubts about concept and form, continues to enchantment with type and motion, transitions into moments of frustration with software, and ends with the realization that I could not be fully aware of process and participate in process simultaneously. Analysis crowded out intuition. After turning off my recording devices, I moved from film stills to digital type. Taking a cue from a windmill photograph in the publicity package, I rotated white type on black type, creating a new alphabet of light and shadow. This was an experiment in extreme process awareness—to be conscious of and verbalize every decision and observation during the making of a poster. I started... http://saraffo.com/Photosynthesis http://saraffo.com/following/saraffo.com/Photosynthesis Sat, 16 Mar 2013 21:26:37 +0000 saraffo 5196644 <img src="http://payload144.cargocollective.com/1/3/97683/5196644/photosynthesis-2.jpg" width="670" height="517" width_o="670" height_o="517" src_o="http://payload144.cargocollective.com/1/3/97683/5196644/photosynthesis-2_o.jpg" data-mid="27935843" border="0" align="left"/><img src="http://payload144.cargocollective.com/1/3/97683/5196644/photosynthesis-1.jpg" width="670" height="517" width_o="670" height_o="517" src_o="http://payload144.cargocollective.com/1/3/97683/5196644/photosynthesis-1_o.jpg" data-mid="27935845" border="0" align="left"/><img src="http://payload144.cargocollective.com/1/3/97683/5196644/photosynthesis-3.jpg" width="670" height="517" width_o="670" height_o="517" src_o="http://payload144.cargocollective.com/1/3/97683/5196644/photosynthesis-3_o.jpg" data-mid="27935846" border="0" align="left"/> Ingredients: 1. Light 2. Leaves 3. Paper 4. X-acto knife 5. Computer 6. Camera Steps: 1. Decide: investigate (design) process using (scientific) process as content 2. Declare: this will be a poster made out of light and leaves 3. Research: steps of photosynthesis 4. Write: photosynthesis two ways (molecular formula, relationship to humans) 5. Cut: typography with paper and scissors and lasers 6. Play: with the ways light and leaves can create meaning 7. Import: images onto computer 8. Move, crop, layer: to clarify meaning 9. Add: arrows, brackets 10. Arrange in three panel sequence: breath, sun, eat Results: A sequence of three posters detailing the interconnected nature of our relationship to plants through our nourishment and the air we breath. Ingredients: 1. Light 2. Leaves 3. Paper 4. X-acto knife 5. Computer 6. Camera Steps: 1. Decide: investigate (design) process using (scientific)... http://saraffo.com/California-Museum http://saraffo.com/following/saraffo.com/California-Museum Sat, 16 Mar 2013 21:24:15 +0000 saraffo 5196635 <img src="http://payload144.cargocollective.com/1/3/97683/5196635/cam.jpg" width="670" height="518" width_o="670" height_o="518" src_o="http://payload144.cargocollective.com/1/3/97683/5196635/cam_o.jpg" data-mid="27935719" border="0" align="left"/> This folded-out poster for the California Museum was designed to encourage visits from elementary school classes. Working with a limited number of high quality photographs and a short timeline, the poster became a scavenger hunt for students. Classes who could find the correct number of golden poppies and brown bears won free admission to the museum. This folded-out poster for the California Museum was designed to encourage visits from elementary school classes. Working with a limited number of high quality... http://saraffo.com/Light-Competition http://saraffo.com/following/saraffo.com/Light-Competition Sat, 16 Mar 2013 21:20:21 +0000 saraffo 5196629 <img src="http://payload144.cargocollective.com/1/3/97683/5196629/rbt.jpg" width="670" height="518" width_o="670" height_o="518" src_o="http://payload144.cargocollective.com/1/3/97683/5196629/rbt_o.jpg" data-mid="27935700" border="0" align="left"/> A poster featuring the previous year's winner of the Robert Bruce Thompson Student Light Fixture Design Competition and promoting the competition to current students. A poster featuring the previous year's winner of the Robert Bruce Thompson Student Light Fixture Design Competition and promoting the competition to current... http://saraffo.com/Making-Science-Visible http://saraffo.com/following/saraffo.com/Making-Science-Visible Sat, 16 Mar 2013 21:19:04 +0000 saraffo 5196621 <img src="http://payload144.cargocollective.com/1/3/97683/5196621/visible-1.jpg" width="670" height="518" width_o="670" height_o="518" src_o="http://payload144.cargocollective.com/1/3/97683/5196621/visible-1_o.jpg" data-mid="27935662" border="0" align="left"/><img src="http://payload144.cargocollective.com/1/3/97683/5196621/visible-2.jpg" width="670" height="518" width_o="670" height_o="518" src_o="http://payload144.cargocollective.com/1/3/97683/5196621/visible-2_o.jpg" data-mid="27935661" border="0" align="left"/><img src="http://payload144.cargocollective.com/1/3/97683/5196621/visible-3.jpg" width="670" height="518" width_o="670" height_o="518" src_o="http://payload144.cargocollective.com/1/3/97683/5196621/visible-3_o.jpg" data-mid="27935659" border="0" align="left"/><img src="http://payload144.cargocollective.com/1/3/97683/5196621/visible-4.jpg" width="670" height="518" width_o="670" height_o="518" src_o="http://payload144.cargocollective.com/1/3/97683/5196621/visible-4_o.jpg" data-mid="27935658" border="0" align="left"/> In early 2010, I collaborated with a team of graphic designers, industrial designers, oceanographers, furniture makers, sculptors, administrators, educators and policy makers to hold a conference demonstrating RISD’s connection to scientific research and process. As a result of this effort, RISD ultimately became one of eight institutions in the Rhode Island NSF EPSCoR, including the state’s recently awarded $20 million NSF Research Infrastructure Improvement grant. The grant aims to advance research on the effects of climate change and build appropriate institutional, technological and communications infrastructure. RISD’s involvement will help develop visual techniques and communication strategies for scientists, and facilitate successful interdisciplinary research at the intersection of science, art and design. This book summarized the conference through essays from participants, photographs from the presentations, and additional research and interviews. In early 2010, I collaborated with a team of graphic designers, industrial designers, oceanographers, furniture makers, sculptors, administrators, educators and... http://saraffo.com/Light-Book http://saraffo.com/following/saraffo.com/Light-Book Sat, 16 Mar 2013 21:16:58 +0000 saraffo 5196615 <img src="http://payload144.cargocollective.com/1/3/97683/5196615/light-1.jpg" width="670" height="518" width_o="670" height_o="518" src_o="http://payload144.cargocollective.com/1/3/97683/5196615/light-1_o.jpg" data-mid="27935612" border="0" align="left"/><img src="http://payload144.cargocollective.com/1/3/97683/5196615/light-2.jpg" width="670" height="518" width_o="670" height_o="518" src_o="http://payload144.cargocollective.com/1/3/97683/5196615/light-2_o.jpg" data-mid="27935611" border="0" align="left"/><img src="http://payload144.cargocollective.com/1/3/97683/5196615/light-3.jpg" width="670" height="518" width_o="670" height_o="518" src_o="http://payload144.cargocollective.com/1/3/97683/5196615/light-3_o.jpg" data-mid="27935610" border="0" align="left"/><img src="http://payload144.cargocollective.com/1/3/97683/5196615/light-4.jpg" width="670" height="518" width_o="670" height_o="518" src_o="http://payload144.cargocollective.com/1/3/97683/5196615/light-4_o.jpg" data-mid="27935609" border="0" align="left"/><img src="http://payload144.cargocollective.com/1/3/97683/5196615/light-5.jpg" width="670" height="518" width_o="670" height_o="518" src_o="http://payload144.cargocollective.com/1/3/97683/5196615/light-5_o.jpg" data-mid="27935608" border="0" align="left"/> This project began with a lecture about light by a visiting critic at RISD, Chris Rose. I wanted to understand each of the complex sections of the book thoroughly and did so by inventing a tool for myself: I imagined the information as a building with many rooms. The rooms varied in shapes and sizes. Some didn’t have ceilings, some had strange flights of stairs. This book is built out of Chris’ original notes, transcriptions of our conversations, process notes, fortuitous found light beams, a box of objects that relate to light that I asked Chris to gather, Japanese prints, and many other sources. This is not about explaining images that are not self-explanatory. It is a book has the potential to be both open-ended and/or emergent in its development while still providing interesting and comprehendible information to the reader. This project began with a lecture about light by a visiting critic at RISD, Chris Rose. I wanted to understand each of the complex sections of the book... http://saraffo.com/Hiruko-website http://saraffo.com/following/saraffo.com/Hiruko-website Sat, 16 Mar 2013 21:12:05 +0000 saraffo 1258888 <img src="http://payload.cargocollective.com/1/3/97683/1258888/hiruko.jpg" width="670" height="517" width_o="670" height_o="517" src_o="http://payload.cargocollective.com/1/3/97683/1258888/hiruko_o.jpg" data-mid="27935548" border="0" align="left"/> A martial arts community in the San Francisco bay area, Hiruko was growing rapidly and needed an online presence to match the innovative work of their founders. Key challenges included finding a system for the site that was welcoming, yet allowed senior students to have privacy for key documents and milestones; appealing to a variety of age ranges; an easy to update internal interface; and working with a pre-existing online set of tools that the community used regularly. A martial arts community in the San Francisco bay area, Hiruko was growing rapidly and needed an online presence to match the innovative work of their founders.... http://saraffo.com/UC-Davis-Department-of-Music http://saraffo.com/following/saraffo.com/UC-Davis-Department-of-Music Sat, 16 Mar 2013 21:07:26 +0000 saraffo 1258983 <img src="http://payload.cargocollective.com/1/3/97683/1258983/music-2.jpg" width="670" height="518" width_o="670" height_o="518" src_o="http://payload.cargocollective.com/1/3/97683/1258983/music-2_o.jpg" data-mid="27935452" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/97683/1258983/music-1.jpg" width="670" height="518" width_o="670" height_o="518" src_o="http://payload.cargocollective.com/1/3/97683/1258983/music-1_o.jpg" data-mid="27935454" border="0" align="left"/> A selection of postcards to publicize concerts at the University of California at Davis' Department of Music. The design responded to a range of music and ensembles, including chorus, contemporary classical, jazz, and baroque. A selection of postcards to publicize concerts at the University of California at Davis' Department of Music. The design responded to a range of music and... http://saraffo.com/Opus-Campaign http://saraffo.com/following/saraffo.com/Opus-Campaign Sat, 16 Mar 2013 18:54:57 +0000 saraffo 5196179 <img src="http://payload144.cargocollective.com/1/3/97683/5196179/ams.jpg" width="670" height="556" width_o="670" height_o="556" src_o="http://payload144.cargocollective.com/1/3/97683/5196179/ams_o.jpg" data-mid="27932553" border="0" align="left"/> Print and web-based materials for the American Musicological Society's 75th anniversary capital campaign, including letterhead, brochure, and donation forms. Print and web-based materials for the American Musicological Society's 75th anniversary capital campaign, including letterhead, brochure, and donation forms.